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EARLY-STAGE BIOTECH, PHARMA, & HEALTHCARE TECHS
HAVE NEW MARKETING COMMUNICATIONS ALTERNATIVES

Biotech Marcom Launched: Start-ups Served By Senior Staff At Project Rates

BOSTON, MA, APRIL 2, 2002 - BOSTON, MA, APRIL 2, 2002 - Start-up and early-stage biotech, bioinformatics, healthcare technology, and pharma companies have a new alternative in marketing communications as Biotech Marcom (www.BiotechMarcom.com) opens today as an independent public relations and marketing communications agency, providing senior PR and marcom counsel at project rates.

Biotech Marcom focuses on building a company's reputation with the press and other influencers, establishing credibility and building lasting relationships. All team members have years of relevant experience on such accounts as Blue Cross Blue Shield, L&H Healthcare Solutions Group, Biotechnology Industry Organization, Johnson & Johnson, Roche Diagnostics, Bristol Myers Squibb, Schering-Plough, Carolina Medicorp, Republic Health Corporation, NeXstar Pharmaceuticals, and more.

Biotech Marcom differs from traditional agencies by servicing accounts with senior professionals only. All agency services are available on a project basis or flexible retainer, rather than the pre-set minimum retainer demanded by most agencies. In these highly competitive industries and markets, experience is essential. By working cooperatively, the agency leverages its collective expertise in these areas to help promising upstarts, and is also an economical outsource for established companies.

"The problems our target clients face are challenging and sophisticated, and millions of dollars can ride on each marketing communications decision. Too many companies lured by large agencies wind up paying for the name of a CEO who doesn't work directly on the account, and typically hasn't contacted a reporter in years," said agency president Jon Boroshok. "Truly competitive biotechs realize that junior practitioners with a few years of general PR exposure cannot add the kind of value that comes from the years of relevant experience that we deliver. Our business model eliminates typical agency inefficiencies so clients pay for results, not a conference room view. They are billed only for the services they use, when they use them."

Based in suburban Boston, the agency includes team members in the New York/New Jersey, northern and southern California, and Research Triangle Park markets, as well as the Midwest, Rocky Mountain States and the Southeast.

About Biotech Marcom
Biotech Marcom is a division of TechMarcom, Inc. (www.techmarcom.com), a Westford, Massachusetts independent agency providing value-based marketing communications for emerging technologies. Biotech Marcom provides marcom/public relations services to biotech, bioinformatics, healthcare technology, and pharma companies. Staffed by senior professionals only, the agency offers:

· The expertise and business acumen of veteran consultants
· The range of services and contacts of an agency
· The affordability and competitiveness of independent practitioners

The agency does not require 12-month retainers or mark-up out-of-pocket expenses or outside services.

Contact:
Jon Boroshok
Biotech Marcom
978-502-1055
jb@BiotechMarcom.com