Boston and New England
With over 15 years of experience, Jon Boroshok
is a veteran of high-tech public relations and marketing communications.
He is the president and founder of TechMarcom,
an independent agency specializing in value-based marketing communications
for technology companies, and its Biotech Marcom division, offering
PR and marketing communications services for life science companies.
Unlike most agency presidents, Boroshok works directly on all accounts,
providing senior counsel, tactical execution, and direct management
recent biotech and life sciences public relations work includes
launching HairDX, the
first genetic tests for male or female baldness (Androgenetic Alopecia)
and Finasteride response.
has also written press releases and produced media coverage for
InstyMeds, the healthcare
industrys first fully automated ATM-style dispenser of prescription
medications, and has ghost written material for Massachusetts General
Hospital's MGH Institute of Health
and writer, his articles and columns have appeared in The
Boston Globe, Crain Communications, Primedia Business Magazines,
ZDNet, CMP Publications, East Bay Business Times, Mass High Tech,
Pittsburgh Post-Gazette, DM News, PRWeek, and more. He has also
"ghost-written" many articles and white papers on behalf
of company executives, and serves an an adjunct instructor of marketing
communications and public relations classes at Emerson College in
Boston and Bentley University in Waltham, MA.
is often assisted by Biotech Marcom's focused team of senior professionals
to produce highly-effective, cost-efficient results. At TechMarcom,
Boroshok has provided services Bloodhound Medical Software (with
an ASP-based analysis method, Bloodhound's ClaimsGuard Overpayment
Protection Service can uncover an additional 3 to 5% cost savings
by disqualifying or adjusting previously approved claims or medical
bills - before payment). His client work includes eTrue's PassMD,
a new generation of authentication management using biometrics),
and Koda/Monson Chemicals..
starting TechMarcom, Boroshok served as senior marketing communications
manager for Lernout & Hauspie Speech Products, USA Inc. (L&H),
a global leader in speech and language technologies. He was responsible
for speech recognition products for the medical and healthcare industry.
He developed, managed, and implemented marketing communications
plans that launched new software, and created new collateral materials,
including product brochures, packaging, datasheets, review guides,
direct mail pieces and ads. Boroshok worked directly with VARS/resellers,
senior marketing and sales management to increase corporate/product
visibility and revenues
to L&H, Boroshok was a senior public relations specialist for
Sybase, Inc. He has an extensive high-tech agency background. He
served as senior account executive for Poppe Tyson (a Bozell Sawyer
Miller Group Company), and as an account executive for Technology
Solutions, Inc. (TSI), a New York City high-tech PR agency. Boroshok
has also worked with nonprofit organizations including The United
Way, Combined Health Appeal, and is a co-founder of the Twin Towers
Orphan Fund. He also brings several years of newspaper advertising
and writing experience. Boroshok has a B.S. in communications from
Emerson College and an M.B.A. in marketing from Northeastern University.
Joanne Stanway has a long and diverse career in public
relations and marketing following an exciting start in broadcast
journalism at a local CBS affiliate. During her career, Stanway
has worked with a variety of healthcare clients including Martin's
Point Health Care Centers, Blue Cross & Blue Shield of Rhode
Island/Delta Dental, Rhode Island Association of Facilities and
Services for the Aged, adam.com, InfuTech, and LifeMetrix.
Women & Infants Hospital of Rhode Island, Stanway served as
assistant director of public relations, responsible for all media
relations as well as writing press materials, brochures, newsletters
and annual reports. She was also responsible for all events for
the hospital and served as spokesperson during a 25-day work stoppage
- providing valuable crisis communications experience.
public relations campaign for Roger Williams Park Zoo in Rhode Island
helped to increase attendance to the zoo by a record 44% in the
first year and an additional 20% the second. The campaign included
a live broadcast by "CBS This Morning" with seven morning
segments highlighting different aspects of the zoo's new Plains
of Africa exhibit.
experience was garnered at Pagano Schenck & Kay, PHI Partners,
Chaffee & Partners, The Launch Company, and world leader Arnold
Public Relations. Additional client experience includes: Hughes
Network Systems, getPlastic.com, LIMITrader, RealEducation, FamilyEducation.com,
Collette Tours, Lightolier, Dexter Shoe Company, Tulikivi Group-North
America, Newport Creamery and the Rhode Island Manufacturing Extension
Michelle Tuttle brings medical/healthcare tech public relations
experience with a strong emphasis on developing a positive, consistent
message through various types of media coverage. Tuttle has worked
with various technologies from networking to speech recognition,
from startups to titans of the industry.
on the Lernout & Hauspie Speech Products team, Tuttle was responsible
for extensive media outreach to all healthcare trade publications
and mainstream healthcare reporters for major dailies and business
magazines. The L&H Healthcare Solutions Group consisted of Dictaphone,
Dragon and L&H technologies. She also worked with the medical
analyst community and prepared L&H executives for speaking opportunities
at healthcare industry trade shows.
past clients include Gentia, Gradient, eLoyalty, Greenpages, Starburst,
Kronos, Lucent, CertCo, Ingram Micro, Acunet, Arrowpoint, Network
Engines, Bowstreet Software, Ipswitch and Motorola. Tuttle holds
a bachelor's degree in political science and Russian studies from
The George Washington University.
Mary Beth Rosenthal brings substantial real-life
health policy expertise to our team. An attorney by training, she
spent a decade in the Public Law and Policy Section at the Washington,
DC law firm of Akin, Gump, Strauss, Hauer & Feld. Her practice
focused on healthcare and food and drug law. She represented pharmaceutical
and medical device companies, hospitals, clinical laboratories,
healthcare information technology firms and dietary supplement manufacturers
before Congress, the Food and Drug Administration, the Health Care
Financing Administration (now the Centers for Medicare and Medicaid),
the Departments of Treasury and State, and the White House.
also served as Director for Federal Government Relations at the
Biotechnology Industry Organization, where she helped to develop
and direct the industry's legislative strategy during the early
years of the Clinton Administration. During her tenure at BIO, Rosenthal
worked with biotechnology companies in every stage of development,
from the newest start-ups to the most established firms, and dealt
on a daily basis with the particular challenge of communicating
the industry's message to a wider public.
Washington experience gives her a unique perspective on the biotech
and healthcare industries. She's been involved in most of the major
healthcare initiatives developed or debated since the late 1980s,
and she has an insider's understanding of the legal, regulatory
and political environment in which the industry operates.
With over 18 years of marketing communications experience,
Thresa Grady has worked for some of the most prestigious media institutions
in the country including The Washington Post and Newsweek. She brings
a unique perspective and understanding of the press to her work,
critical in marketing and public relations.
has also served as vice-president/media relations for a marketing
communications agency specializing in healthcare clients. Her prior
marketing communications experience was parlayed into promoting
Fortune 500 healthcare and pharmaceutical companies such as Johnson
& Johnson, Roche Diagnostics and Meridian Diagnostics. Grady
worked on numerous media outreach campaigns designed to establish
brand identity and drive sales. She worked on an award-winning media
relations campaign with LPGA golfer Terry-Jo Myers for the product
rollout of Elmiron, a drug for interstitial cystitis produced by
IVAX Pharmaceuticals. She also worked on media outreach for Johnson
& Johnson Healthcare Systems, strategic marketing and communications
for Meridian Diagnostics Premier Platinum HpSA product, and strategic
marketing and media outreach for Roche Diagnostics lab products.
Myers Squibb, Schering-Plough, Bausch & Lomb and Lifesource
Corporation are just a few of the corporations Grady has had the
opportunity to work with, doing everything from strategic marketing,
to consumer and trade education, to media outreach.
holds a BA in communications from The American University and an
MBA in marketing from Fordham University.
Research Triangle and Southeast
Mike Massoglia blends more than 20 years of experience gathered
from distinct sides of marketing communications: print journalism,
public relations and a guided content development for VortexMed.com,
a B2B start-up that built Internet portals around distinct medical
specialties. He handled media relations and wrote profiles of the
last century's 50 most influential GI professionals for the company's
gastroenterology portal. He also scripted and directed a capabilities
video for the company's marketing campaign at DDW 2000, an international
gathering of more than 10,000 physicians, researchers, allied health
professionals, device manufacturers, suppliers and trade media.
worked with Wake Forest School of Medicine; KIVALO, a start-up in
wireless medical monitoring and reporting; and MedCost, a PPO with
1 million lives, among other for-profit and nonprofit companies
and organizations. At Carolina Medicorp, Massoglia served as director
of media and public affairs and helped develop the media and communications
strategies for its merger into Novant Health, Inc., a $1.6 billion
healthcare system serving patients in North Carolina, South Carolina
helped put North Carolina's Piedmont Triad on the map as a vital
link along the high-tech corridor from Research Triangle Park to
Charlotte. On behalf of Wake Forest University Baptist Medical Center
and the Winston-Salem Chamber of Commerce, and working with the
Piedmont Entrepreneurs Network, he helped with the planning and
promotion of Connectivity Expo 2001, which showcased the intellectual
capital, institutional expertise and entrepreneurial spirit at Wake
Forest University, North Carolina A&T State University, the
University of North Carolina at Greensboro and Winston-Salem State
began a newspaper career after receiving biology degree from Brown,
rising up through the ranks of daily journalism and becoming city
editor of the News & Record in Greensboro. As an agency vice
president of public relations, he provided media relations, crisis
communications and strategic counsel for a variety of clients.
Valerie O'Berry, APR, is an award-winning healthcare writer and
public relations practitioner. She brings the team more than 15
years of experience in writing, media relations and strategic communications
served as the public relations officer for Neighborly Senior Services,
Inc. - a healthcare agency with 33 locations in Florida. She has
worked as a staff journalist and free-lance writer for both daily
and weekly newspapers, and served her country in the Army as a journalist.
clients have included Florida Healthcare Report and Hospital News,
(a statewide publication for medical professionals), where she took
over as editor. As editor, she garnered extensive experience in
technical healthcare working with companies such as Medical Manager,
Aspect Medical Systems, Team Health, Archive America, the American
Medical Association, OASIS (Occupational Automation & Safety
Information System), and the Agency for Health Care Administration.
O'Berry has worked on "both sides of the fence" as a reporter/editor
and public relations pro, she has a unique understanding of what
reporters want, how to present it to them, and ultimately, how to
get a client's story in the media. She has a bachelor's degree in
journalism with a double major in marketing from Indiana University.