The Biotech PR Firm:

Public Relations & Marketing Communications
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Greater Boston and New England

Jon Boroshok   Twitter LinkedIn
With over 15 years of experience, Jon Boroshok is a veteran of high-tech public relations and marketing communications. He is the president and founder of TechMarcom, an independent agency specializing in value-based marketing communications for technology companies, and its Biotech Marcom division, offering PR and marketing communications services for life science companies. Unlike most agency presidents, Boroshok works directly on all accounts, providing senior counsel, tactical execution, and direct management contact.

His recent biotech and life sciences public relations work includes launching HairDX, the first genetic tests for male or female baldness (Androgenetic Alopecia) and Finasteride response.

He has also written press releases and produced media coverage for InstyMeds, the healthcare industry’s first fully automated ATM-style dispenser of prescription medications, and has ghost written material for Massachusetts General Hospital's MGH Institute of Health Professions.

An accomplished strategist and writer, his articles and columns have appeared in The Boston Globe, Crain Communications, Primedia Business Magazines, ZDNet, CMP Publications, East Bay Business Times, Mass High Tech, Pittsburgh Post-Gazette, DM News, PRWeek, and more. He has also "ghost-written" many articles and white papers on behalf of company executives, and serves an an adjunct instructor of marketing communications and public relations classes at Emerson College in Boston and Bentley University in Waltham, MA.

Boroshok is often assisted by Biotech Marcom's focused team of senior professionals to produce highly-effective, cost-efficient results. At TechMarcom, Boroshok has provided services Bloodhound Medical Software (with an ASP-based analysis method, Bloodhound's ClaimsGuard Overpayment Protection Service can uncover an additional 3 to 5% cost savings by disqualifying or adjusting previously approved claims or medical bills - before payment). His client work includes eTrue's PassMD, a new generation of authentication management using biometrics), and Koda/Monson Chemicals..

Before starting TechMarcom, Boroshok served as senior marketing communications manager for Lernout & Hauspie Speech Products, USA Inc. (L&H), a global leader in speech and language technologies. He was responsible for speech recognition products for the medical and healthcare industry. He developed, managed, and implemented marketing communications plans that launched new software, and created new collateral materials, including product brochures, packaging, datasheets, review guides, direct mail pieces and ads. Boroshok worked directly with VARS/resellers, senior marketing and sales management to increase corporate/product visibility and revenues

Prior to L&H, Boroshok was a senior public relations specialist for Sybase, Inc. He has an extensive high-tech agency background. He served as senior account executive for Poppe Tyson (a Bozell Sawyer Miller Group Company), and as an account executive for Technology Solutions, Inc. (TSI), a New York City high-tech PR agency. Boroshok has also worked with nonprofit organizations including The United Way, Combined Health Appeal, and is a co-founder of the Twin Towers Orphan Fund. He also brings several years of newspaper advertising and writing experience. Boroshok has a B.S. in communications from Emerson College and an M.B.A. in marketing from Northeastern University.

Joanne Stanway
Joanne Stanway has a long and diverse career in public relations and marketing following an exciting start in broadcast journalism at a local CBS affiliate. During her career, Stanway has worked with a variety of healthcare clients including Martin's Point Health Care Centers, Blue Cross & Blue Shield of Rhode Island/Delta Dental, Rhode Island Association of Facilities and Services for the Aged, adam.com, InfuTech, and LifeMetrix.

At Women & Infants Hospital of Rhode Island, Stanway served as assistant director of public relations, responsible for all media relations as well as writing press materials, brochures, newsletters and annual reports. She was also responsible for all events for the hospital and served as spokesperson during a 25-day work stoppage - providing valuable crisis communications experience.

Stanway's public relations campaign for Roger Williams Park Zoo in Rhode Island helped to increase attendance to the zoo by a record 44% in the first year and an additional 20% the second. The campaign included a live broadcast by "CBS This Morning" with seven morning segments highlighting different aspects of the zoo's new Plains of Africa exhibit.

Agency experience was garnered at Pagano Schenck & Kay, PHI Partners, Chaffee & Partners, The Launch Company, and world leader Arnold Public Relations. Additional client experience includes: Hughes Network Systems, getPlastic.com, LIMITrader, RealEducation, FamilyEducation.com, Collette Tours, Lightolier, Dexter Shoe Company, Tulikivi Group-North America, Newport Creamery and the Rhode Island Manufacturing Extension Services.

Michelle Tuttle
Michelle Tuttle brings medical/healthcare tech public relations experience with a strong emphasis on developing a positive, consistent message through various types of media coverage. Tuttle has worked with various technologies from networking to speech recognition, from startups to titans of the industry.

Working on the Lernout & Hauspie Speech Products team, Tuttle was responsible for extensive media outreach to all healthcare trade publications and mainstream healthcare reporters for major dailies and business magazines. The L&H Healthcare Solutions Group consisted of Dictaphone, Dragon and L&H technologies. She also worked with the medical analyst community and prepared L&H executives for speaking opportunities at healthcare industry trade shows.

Tuttle's past clients include Gentia, Gradient, eLoyalty, Greenpages, Starburst, Kronos, Lucent, CertCo, Ingram Micro, Acunet, Arrowpoint, Network Engines, Bowstreet Software, Ipswitch and Motorola. Tuttle holds a bachelor's degree in political science and Russian studies from The George Washington University.

Produces Results

New York/New Jersey/Pennsylvania

Mary Beth Rosenthal
Mary Beth Rosenthal brings substantial real-life health policy expertise to our team. An attorney by training, she spent a decade in the Public Law and Policy Section at the Washington, DC law firm of Akin, Gump, Strauss, Hauer & Feld. Her practice focused on healthcare and food and drug law. She represented pharmaceutical and medical device companies, hospitals, clinical laboratories, healthcare information technology firms and dietary supplement manufacturers before Congress, the Food and Drug Administration, the Health Care Financing Administration (now the Centers for Medicare and Medicaid), the Departments of Treasury and State, and the White House.

She also served as Director for Federal Government Relations at the Biotechnology Industry Organization, where she helped to develop and direct the industry's legislative strategy during the early years of the Clinton Administration. During her tenure at BIO, Rosenthal worked with biotechnology companies in every stage of development, from the newest start-ups to the most established firms, and dealt on a daily basis with the particular challenge of communicating the industry's message to a wider public.

Rosenthal's Washington experience gives her a unique perspective on the biotech and healthcare industries. She's been involved in most of the major healthcare initiatives developed or debated since the late 1980s, and she has an insider's understanding of the legal, regulatory and political environment in which the industry operates.

Thresa S. Grady
With over 18 years of marketing communications experience, Thresa Grady has worked for some of the most prestigious media institutions in the country including The Washington Post and Newsweek. She brings a unique perspective and understanding of the press to her work, critical in marketing and public relations.

She has also served as vice-president/media relations for a marketing communications agency specializing in healthcare clients. Her prior marketing communications experience was parlayed into promoting Fortune 500 healthcare and pharmaceutical companies such as Johnson & Johnson, Roche Diagnostics and Meridian Diagnostics. Grady worked on numerous media outreach campaigns designed to establish brand identity and drive sales. She worked on an award-winning media relations campaign with LPGA golfer Terry-Jo Myers for the product rollout of Elmiron, a drug for interstitial cystitis produced by IVAX Pharmaceuticals. She also worked on media outreach for Johnson & Johnson Healthcare Systems, strategic marketing and communications for Meridian Diagnostics Premier Platinum HpSA product, and strategic marketing and media outreach for Roche Diagnostics lab products.

Bristol Myers Squibb, Schering-Plough, Bausch & Lomb and Lifesource Corporation are just a few of the corporations Grady has had the opportunity to work with, doing everything from strategic marketing, to consumer and trade education, to media outreach.

She holds a BA in communications from The American University and an MBA in marketing from Fordham University.

Research Triangle and Southeast

Michael P. Massoglia
Mike Massoglia blends more than 20 years of experience gathered from distinct sides of marketing communications: print journalism, public relations and a guided content development for VortexMed.com, a B2B start-up that built Internet portals around distinct medical specialties. He handled media relations and wrote profiles of the last century's 50 most influential GI professionals for the company's gastroenterology portal. He also scripted and directed a capabilities video for the company's marketing campaign at DDW 2000, an international gathering of more than 10,000 physicians, researchers, allied health professionals, device manufacturers, suppliers and trade media.

Massoglia worked with Wake Forest School of Medicine; KIVALO, a start-up in wireless medical monitoring and reporting; and MedCost, a PPO with 1 million lives, among other for-profit and nonprofit companies and organizations. At Carolina Medicorp, Massoglia served as director of media and public affairs and helped develop the media and communications strategies for its merger into Novant Health, Inc., a $1.6 billion healthcare system serving patients in North Carolina, South Carolina and Virginia.

He helped put North Carolina's Piedmont Triad on the map as a vital link along the high-tech corridor from Research Triangle Park to Charlotte. On behalf of Wake Forest University Baptist Medical Center and the Winston-Salem Chamber of Commerce, and working with the Piedmont Entrepreneurs Network, he helped with the planning and promotion of Connectivity Expo 2001, which showcased the intellectual capital, institutional expertise and entrepreneurial spirit at Wake Forest University, North Carolina A&T State University, the University of North Carolina at Greensboro and Winston-Salem State University.

Mike began a newspaper career after receiving biology degree from Brown, rising up through the ranks of daily journalism and becoming city editor of the News & Record in Greensboro. As an agency vice president of public relations, he provided media relations, crisis communications and strategic counsel for a variety of clients.

Valerie O'Berry
Valerie O'Berry, APR, is an award-winning healthcare writer and public relations practitioner. She brings the team more than 15 years of experience in writing, media relations and strategic communications planning.

O'Berry served as the public relations officer for Neighborly Senior Services, Inc. - a healthcare agency with 33 locations in Florida. She has worked as a staff journalist and free-lance writer for both daily and weekly newspapers, and served her country in the Army as a journalist.

O'Berry's clients have included Florida Healthcare Report and Hospital News, (a statewide publication for medical professionals), where she took over as editor. As editor, she garnered extensive experience in technical healthcare working with companies such as Medical Manager, Aspect Medical Systems, Team Health, Archive America, the American Medical Association, OASIS (Occupational Automation & Safety Information System), and the Agency for Health Care Administration.

Because O'Berry has worked on "both sides of the fence" as a reporter/editor and public relations pro, she has a unique understanding of what reporters want, how to present it to them, and ultimately, how to get a client's story in the media. She has a bachelor's degree in journalism with a double major in marketing from Indiana University.

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